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Key Industries · Food Products

Protect the Brand on the Shelf

Food brands compete on names, packaging, and label claims, and many export through Miami to Latin America. We clear and register food marks, protect packaging, review label claims, and extend protection abroad.

Book a consultationOur five recommendations
Common problems

What food brands run into

Miami's food importers, Latin American brands, and export trade through PortMiami make food one of the most international practice areas on this site.

Problem 1

Product names and recipes

Descriptive and geographic names are refused or weak, and recipes themselves are not protected by trademark law.

Federal Trademark Applications →Problem 2

Packaging copied by store brands

Distinctive packaging can be protected as trade dress, federally and in Florida.

Federal Trade Dress →Problem 3

'Natural,' 'organic,' and 'Made in USA' claims

Label claims are challenged by competitors and consumers.

False Advertising Litigation →Problem 4

Exporting to Latin America

A U.S. registration does not protect the brand abroad, where first-to-file systems reward whoever files first.

Madrid: Filing Abroad from the U.S. →
Spotlight · Food and beverage trademark team

Miami food brands, from the corner shop to the supermarket shelf

Our food and beverage trademark team represents snack makers, restaurant groups, bakeries, grocers, dessert shops, coffee roasters, and Spanish food producers entering the U.S. We clear and register house brands, product lines, and restaurant names, and keep the registrations in force as businesses grow.

12food and restaurant clients featured
34live U.S. registrations
11registrations renewed or incontestable
2applications pending

Live U.S. registrations by client

Registrations shown on this page, as of October 28, 2026.

Poshi, LLC · Florida · Packaged vegetable snacks

Poshi Veggie Snacks

10 registrations · 2 pending

Our work: A portfolio built over more than a decade: the house brand, its tagline, and the names of individual product lines, with new filings as the line grows.

Cordoba Foods LLC · Florida · Argentine-style foods

Cordoba Foods

8 registrations
  • GAUCHO RANCHReg. 3146876 · Class 30Registered 2006; renewed
  • GAUCHO RANCHReg. 6780174 · Class 30Registered 2022
  • GAUCHO RANCHReg. 6213760 · Class 29, 30Registered 2020
  • GAUCHO RANCH AUTHENTIC ARGENTINEAN PRODUCTSReg. 6797326 · Class 30Registered 2022
  • GAUCHO RANCH AUTHENTIC ARGENTINEAN PRODUCTSReg. 6155934 · Class 30Registered 2020; § 8 accepted
  • N'DULCEReg. 4974990 · Class 29, 30Registered 2016; renewed
  • N'DULCEReg. 6244289 · Class 29, 30Registered 2021
  • DIP 'N GOReg. 6782389 · Class 30Registered 2022

Our work: Two house brands, GAUCHO RANCH and N'DULCE, each covered by several registrations, plus the DIP 'N GO product mark.

Juanchi's Burger, LLC · Florida · Restaurants

Juanchi's Burgers

3 registrations
  • JUANCHI'S BURGERReg. 5142143 · Class 43Registered 2017; §§ 8 & 15 accepted
  • JUANCHI'S BURGER. HANDCRAFTED HAMBURGERS BROOKLYN, N.Y.Reg. 5646947 · Class 43Registered 2019; § 8 accepted
  • JUANCHEESEReg. 6949295 · Class 30Registered 2023

Our work: Restaurant service marks for the brand and its full trade name, plus the JUANCHEESE product mark.

Nutty Made, Inc. · Miami · Plant-based milk concentrates

JOI Plant-Based Milks

3 registrations

Our work: The JOI house brand, plus the MADE WITH JOI and MADE BY JOI marks.

Mojo Donuts, Inc. · Miami · Donut shops

Mojo Donuts

2 registrations

Our work: The name registered for the donuts themselves and for the retail shops that sell them.

De Boca en Boca 2017, S.L. · Spain · Bakery and café

Manolo Bakes

2 registrations
  • MB MANOLO BAKESReg. 7220923 · Class 30Registered 2023
  • MB MANOLITOS BY MANOLO BAKESReg. 7772826 · Class 30, 43Registered 2025

Our work: A Spanish bakery brand brought to the U.S., one mark filed directly with a priority claim and one through the Madrid Protocol.

B&R Supermarket Inc. d/b/a Milam's Markets · Miami · Supermarkets

Milam's Markets

1 registration

Our work: The supermarket name registered for retail grocery services.

Miami · Poke restaurant

Crazy Poke

1 registration
  • CRAZY POKEReg. 5370899 · Class 43Registered 2018; §§ 8 & 15 accepted

Our work: Filed on an intent-to-use basis, registered in 2018, and now incontestable.

Jadestation, Inc. · Florida · Ice pops

Master Paletas

1 registration
  • MASTER PALETASReg. 5081777 · Class 30Registered 2016; §§ 8 & 15 accepted

Our work: Registered for frozen confections and now incontestable.

Florida · Restaurant services

Mr. Tutis Fruties

1 registration
  • MR. TUTIS FRUTIESReg. 5942056 · Class 43Registered 2019; §§ 8 & 15 accepted

Our work: Registered for restaurant services and now incontestable.

Productos Sur, S.L. · Spain · Food ingredients

Productos Sur (Prosur)

1 registration
  • GREENCOOK BY PROSURReg. 7002663 · Class 29, 30Registered 2023

Our work: A Madrid Protocol designation of the United States, taken through U.S. examination to registration.

Colombia Coffee Co. d/b/a Cafetales · Specialty Colombian coffee

Cafetales

1 registration
  • Cafetales design markReg. 7900691 · Class 30Registered 2025

Our work: The brand's logo registered for coffee, alongside the CAFETALES word mark.

Status from USPTO records as of October 28, 2026. Click a number for the USPTO record. Prior results do not guarantee a similar outcome. Featured with the client's permission.

Five top recommendations

What we recommend for food brands

Our five most important steps for protecting a brand in this industry, in the order most clients need them.

1

Separate the brand from the product name

Use a distinctive brand with a descriptive product name, such as BRAND Guava Pastries, rather than a name that only describes the food.

2

Register in the classes you will sell in

Many food brands need Class 29, 30, 32, and 43 coverage. File for what you sell and what you will sell next.

3

Protect the package, not just the name

Document distinctive packaging and consider a trade dress registration once it is established.

4

Check every label claim

Review 'natural,' 'organic,' 'Made in USA,' and health claims before printing labels.

5

File abroad before you export

Use the Madrid Protocol or national filings in your export markets before you ship, especially in first-to-file countries.

USPTO data · Food

Food brand filings at the USPTO, 2021 to 2026

Applicants filed 115,141 U.S. trademark applications in this category from 2021 to 2025, and filings in 2025 were up 4% from 2021. 151,163 live registrations cover it today.

Applications filed per year

U.S. applications by filing date. The 2026 bar covers January to late October.

010,00020,00030,00024,232202120,585202221,585202323,605202425,134202521,2722026*
View data table
YearApplications filedRegistered to dateAbandonedRegistrations issued that year
202124,23213,02310,73511,122
202220,58511,0068,61210,732
202321,58511,1558,29410,755
202423,60511,6138,14013,257
202525,1349,6946,01114,768
2026 (Jan.–Oct.)21,2721,46884814,089

Applications filed and registrations issued

Applications by filing year, and registrations by the year they issued.

Applications filedRegistrations issued
05,00010,00015,00020,00025,00030,00020212022202320242025

What happened to each year's applications

Status today of applications filed each year. Recent years are still largely pending.

RegisteredAbandonedPending or other
115,141U.S. applications filed, 2021–2025
60,634registrations issued, 2021–2025
53%of 2021–2023 applications have registered, vs 58.9% for all applicants
6.9%of 2021–2025 applications came from Florida owners

How we counted. USPTO trademark records, retrieved October 28, 2026. The USPTO does not classify filings by industry, so this page counts: Applications naming Class 29 (meat, dairy, and prepared foods) or Class 30 (coffee, snacks, bakery, and sauces). An application is counted once even if it names several qualifying classes.

Who registers most

Top five trademark registrants: Food Products

The owners that received the most U.S. registrations in this category since January 2021.

U.S. registrations issued since January 2021, by owner

Registrations issued January 2021 to October 2026 in the category described in the data section, by current owner.

View data table
RankOwnerRegistrations since 2021
1Frito-Lay North America, Inc.142
2CJ CheilJedang Corporation125
3Ferrara Candy Company108
4Intercontinental Great Brands LLC (Mondelēz)96
5Performance Food Group, Inc.87

Owners identified from a random sample of 18,642 of the 74,723 registrations in the category, then counted across all of them by owner name. Listed for information only. These companies are not clients of the firm, and their inclusion implies no affiliation.

How we support food brands

Who does what for your brand

A licensed attorney is responsible for each matter, supported by paralegals and docketing staff who manage documents, deadlines, and monitoring.

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Attorneys

Strategy, filings, and enforcement.

  • Clearance searches and written risk opinions
  • Applications drafted for food goods and services
  • Responses to USPTO refusals and oppositions
  • Demand letters, licenses, and litigation

Paralegals and docketing

Files complete and deadlines met.

  • Specimens, dates of use, and evidence
  • Docketing of every USPTO and renewal deadline
  • U.S. Customs recordation and Amazon Brand Registry
  • Watch notices for new conflicting filings
✉

Client service

Clear, bilingual, and easy to reach.

  • Service in English and Spanish
  • Copies of every USPTO notice, explained
  • A written estimate before each filing
  • Renewal reminders well in advance
Questions

Frequently asked questions

Can I trademark a recipe?

No. Recipes can be protected as trade secrets. The brand name and packaging can be trademarks.

Can I use a place name in my food brand?

If the place describes where the food comes from, the name is refused unless it has acquired distinctiveness. Use it as a secondary element.

Can I protect my packaging?

Yes, if it is distinctive and not functional. Packaging can qualify without proof of acquired distinctiveness.

When can I say 'Made in USA'?

Only when all or virtually all of the product is made in the U.S., under the FTC's standard.

How do I protect my brand in Latin America?

File in each country before you export. Mexico, Colombia, Chile, and Brazil are Madrid members; others require national filings.

What classes should a food brand file in?

Class 29 or 30 for most foods, Class 32 for beverages, Class 35 for retail, and Class 43 for restaurant services.

Federal Trademark ApplicationsFederal Trade DressFalse Advertising LitigationMadrid: Filing Abroad from the U.S.
Food Products

Talk to us about your food brand

Tell us your brand, what you sell, and where. We will check the register, recommend the right filings, and give you a written estimate.

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  • Clearance searches
  • Federal and Florida filings
  • Enforcement and litigation
  • Customs and marketplace protection